CINEWORLD INSTALLERÀ LA SOLUZIONE SCREENX IN 100 CINEMA
Multinational cinema operator Cineworld Group is to install Korean-developed ScreenX technology at 100 theaters in the U.S., U.K., and eight other international locations.
The kit, which uses projections on the side walls of the auditorium to create a 270-degree viewing experience, is developed and marketed by CJ 4DPlex, part of South Korea’s CJ Group.
The deal represents an additional increment of 99 screens from the already existing 46 locations throughout the U.S. and Europe, committed to by Cineworld.
Hollywood studios are increasingly converting and adding supplementary material to their films for ScreenX presentation. Last year there were three: “Kingsman: The Golden Circle,” “Pirates of the Caribbean: Dead Men Tell No Tales,” and “King Arthur: Legend of the Sword.” New ScreenX titles being released by major studios in 2018 include “Ant-Man and the Wasp,” “The Nun,” “Aquaman,” and “Shazam!.” Previously released in 2018 were “Black Panther” and “Rampage.”
“We are committed to maintaining a premium movie-going environment at all of our locations in all regions, and the adoption of the most innovative cinema technologies is key to bringing our customers the best experience possible,” said Mooky Greidinger, CEO of Cineworld.
Globally, ScreenX is installed in more than 142 screens around the world, including 86 screens in South Korea; 44 screens in China; 3 in the U.S.; 4 in Turkey; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia. The company said that it expects to operate on over 200 screens worldwide by the end of the year.
ScreenX is the world’s first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience BEYOND the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in more than 142 screens around the world, including 86 screens in South Korea; 44 screens in China; 3 in the United States; 4 in Turkey; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia.
About CJ 4DPLEX:
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, BEYOND the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of May 2018, more than 62,800 4DX seats operate in 524 auditoriums spanning 59 countries.
CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dplex.com.
About Cineworld Group plc:
Cineworld Group was founded in 1995 with its roots going back to 1930 through the combination with Cinema City in 2014. In December 2017, Cineworld acquired US cinema chain Regal Entertainment Group. Following completion of the deal in February 2018, the enlarged Group became the second largest cinema chain in the world, with 9,538 screens across the US and Europe. Cineworld is operating cinemas today in ten countries: the US, the UK, Ireland, Poland, Romania, Israel, Hungary, Czech, Bulgaria and Slovakia, covering a market of approximately 500 million people. The acquisition of Regal provides Cineworld with a major presence in the US cinema market, the largest box office market in the world. Cineworld’s primary brands are Regal (in the US), Cineworld and Picturehouse (in the UK & Ireland), Cinema City (throughout Europe) and Yes Planet (throughout Israel).
We believe that the size, reach and quality of Cineworld’s theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being ‘The Best Place to Watch a Movie!’ More information can be found at www.cineworld.com.
Fonte Variety and Screenx